{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many deluxe brand names drive direct exposure with social media sites advertising and marketing, star partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items have not transformed much in decades; it does not have TikTok, and doesn't pro